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Prepared for Cadence Yoga ยท 12 November

Booking and class passes for independent yoga teachers

A scheduling app where teachers sell class passes and fill a studio room without a front desk.

Test first61/100 market score

Summary

The need is real and small studios pay for software, but the first 100 customers will not come from search. Teachers choose through other teachers. Run the 14-day test below before building the payments and class-pass features, which are most of the cost.

Who pays

Independent teachers who rent rooms by the hour and run 5 to 15 classes a week. They pay $29 to $49 a month if the tool replaces a spreadsheet and a payment link.

Who else is selling

  • Studio suites. Complete, but priced and built for chains with a front desk.
  • Generic booking widgets. Cheap, but no class passes or recurring credits.
  • WhatsApp and a spreadsheet. What most teachers use today. It is free, so the app must save real time.

Likely objections

Written by the engine. Ask these in real calls. They are not evidence.

  • "I already collect payments by bank transfer. Why add another tool?"
  • "My students will not download an app to book a class."
  • "What happens to my class pass credits if I stop paying?"

What would end the project

Stop if fewer than 2 of 40 teachers contacted agree to pay a deposit, or if teachers say a free booking link already does the job.

The 14-day test

DaysDo thisPass if
1 to 2Publish a one-page site with the price and a "reserve a founding spot" button.Page live and tracked.
3 to 7Message 40 independent teachers in two cities. Ask for a 15 minute call.8 or more reply.
8 to 10Hold 10 calls. Offer a $39 founding spot with a refundable deposit.4 or more agree to pay.
11 to 14Review answers with the client. Decide: build, change the offer, or stop.A written decision.